Service detail

Google Ads Management

Google Ads campaign execution, backed by full Managed Services operations, and focused on efficient qualified lead acquisition.

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Commercial Sponsor

Performance marketer or business owner

Client Operations PIC

Marketing + sales handoff owners

Common Trigger

Ad spend growing while lead quality and attribution remain unclear

Who this service is for

Teams spending on ads without clear ROI visibility.
Businesses launching lead generation campaigns with limited control.
Accounts needing tighter weekly optimization discipline.

What we deliver

Campaign architecture with keyword and intent alignment.

Budget pacing and weekly optimization across account layers.

Attribution and reporting tied to qualified pipeline signals.

Mini case outcome

Paid media efficiency reset

Context: High spend campaigns generated volume, but many leads were unqualified.

Action: Reworked campaign structure, filtered weak search intent, and aligned ads with landing promises.

Outcome: Cost per qualified lead improved and pipeline reporting became more reliable.

How engagement works

Step 1

Account diagnosis

We evaluate campaign structure, search intent fit, and spend efficiency.

Step 2

Strategy & tracking setup

We rebuild targeting, ad groups, and conversion tracking for clearer signal quality.

Step 3

Campaign execution

We launch and optimize bids, creatives, keywords, and negatives on a weekly rhythm.

Step 4

Reporting & scaling

We review CPL and quality trends, then scale winning segments.

At a glance

Starting price

RM 1,200 / month

Pricing model

Starter / Growth / Scale

Timeline

Stabilization: 2-4 weeks, then weekly optimization

Business outcomes

Lower cost per qualified lead
Better budget efficiency per campaign
Clearer ad-to-pipeline attribution

Key KPIs

Cost per qualified lead
Search term waste ratio
Landing-to-lead conversion rate

Next action

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